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Midwest Specialized Recreational Equipment Provider In Wisconsin For Sale

Asking Price:
$1,425,000 (USD) Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
$1,500,000 (USD)
Cash Flow:
$270,000 (USD)

Operation blue water
Provider of high-quality specialized recreational equipment, through retail and online channels, for enthusiasts around the world.

Business Overview

Established almost four decades ago, Blue water is a leading North American supplier of top-brand waterrelated recreational equipment. Located in the northern Midwest, Blue water has a dedicated and experienced team who are extremely knowledgeable about the sport and the equipment needs for all skill levels. Robust e-commerce, loyal customers, the best products and strong and steady financials make this business a great ownership opportunity for the right buyer.

Investment Highlights

• Established company with strong, positive industry reputation, loyal base of repeat customers and extensive word-of-mouth referrals
• Consistent revenues & seller’s discretionary earnings and high profit margins relative to the competition
• Superior digital presence; website maintained in house
• More than 98 percent of sales come from e-commerce
• Owner has cultivated excellent relationships with industry manufacturers

Property information

Real Estate:

Real Property Included


Free-standing building comprising retail showroom and warehouse for equipment

Size in square feet:
8,000 sq ft

Business Operation

Expansion Potential:

Business could be leveraged further; excellent opportunities for new owner to expand into related markets

Competition / Market:

Blue water dominates the North American market in this industry, due to sophisticated e-commerce and importing directly from offshore manufacturers

Reasons for selling:


Trading hours:

Monday-Thursday 9:30am-5:30pm; Friday 9:30am-5pm

3 full time employees
Years established:
Established in 1980

Other Information

Support & training:

Seller training negotiable

Furniture / Fixtures value:
$80,000 (USD) - included in the asking price
Inventory / Stock value:
$350,000 (USD) - included in the asking price
Related Documents:
This business can be relocated.

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