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The Whistling Frog Resort Holiday Park, Café & Bar is located in the Catlins, along the Southern Scenic Route, linking Invercargill to Balclutha-Dunedin. The Catlins is a popular tourist destination, known for its well established coastal rain forest, beaches and waterfalls. McLean Falls and Cathedral Caves are located in close proximity.
This thriving business has a serious cash-flow with resulting bottom line profits for the new owner of this leasehold business. A new long term lease will be offered to the purchaser of this business by the owner of the Land and Buildings who is also currently the owner of the Whistling Frog Resort business. Only experienced holiday park / food and beverage / hospitality operators will be considered for this exciting business opportunity.
The current owner is in the process of obtaining a resource Consent for staff accommodation on their adjoining property and a separate lease will be available for this complex.
Erected on this site are a number of separate buildings used as a restaurant/cafe and accommodation for the Whistling Frog business, which we describe individually as follows:
Manager's Residence (Gatekeeper's Lodge)
Layout provides for a kitchen/dining/living room, three bedrooms with bathroom and laundry. Facilities include ample kitchen joinery, 4-plate gas range, pantry, formica bench top, with comer shower, vanity and toilet to bathroom.
Reception I Cafe I Bar plus detached toilets
Built around 2007, main building consists of the reception area for the business, restaurant & cafe, bar, kitchen, storage and public toilets. A verandah extends around part of two sides of the building, with timber deck to remaining side.
Built in 2009, these five units provide for an open plan kitchen/dining/living room, with partitioned bedroom and toilet off. Facilities include open timber finished cupboard joinery, two element gas range, rangehood with shower, toilet and basin to the bathroom. Electric panel heaters are provided, with gas, water and cooking facilities.
Built in 2005, this building has a gross floor area of approx. 53m2, with attached deck. Interior partitioning provides for kitchen/dining/living area, two bedrooms and bathroom. Facilities include ample cupboard joinery to the kitchen, with shower, toilet and basin to the bathroom.
Motel Units (307-313)
Each bedroom has an ensuite off containing shower, toilet and basin. Kitchen contains built in bench unit with 5-plate gas range, rangehood and island bar containing a twin sink unit. A walkway links all these units to the kitchen, together with a central deck.
12 separate cabins include timber piles, timber framing and floors, weatherboard exterior cladding, timber window joinery with Galvanised steel roof. Internal linings include hardboard and composite timber dado wall linings with pinex ceilings. Attached verandahs have timber floors, timber framing with Novalite roof panels.
Layout provides for a laundry room, central hallway, sitting room, kitchen, toilet/shower room, storeroom and hallway.
Layout provides for a kitchen, separate male/female toilet facilities, disabled persons toilet and laundry. Male toilet facilities include three showers, two basin urinals, two partitioned toilets and twin sink unit. Female toilet facilities include three showers, three partitioned toilets and stainless steel twin wash hand basin. Kitchen has stainless steel bench top, cooking facilities with central dining trestle table.
TV Sitting room
This 39m2 building also enjoys a 24m2 veandah allows for a comfortable relaxation area for guest.
A full gravel driveway provides motor vehicle access around this complex, with large car parking area adjacent to the Whistling Frog Cafe/Restaurant. Campervan sites are further included, with power heads and water provided. A line of trees provide shelter to cabin buildings, and to the restaurant itself, with a stand of trees near the property entranceway.
The owners have put together a Vision Statement for any purchaser of the amazing business opportunity:
The goal has been to create a high income property in the middle of the undiscovered and pristine Catlins Coastal Conservation Park.
In 2001, the vendors purchased an 850 acre mixed sheep & beef farm to provide a strategic Catlins foothold and to take advantage of what they saw as a future business opportunity to reap a benefit from explosive tourism growth that was expected in the Catlins when the final portion of the Southern Scenic Route was tar sealed.
The property is strategically situated at the busy intersection of the Southern Scenic Route and Rewcastle Road, which services the tallest and many would say the most spectacular water falls in the Catlins. The park is at the gateway to the popular Cathedral Caves access road.
The McLean Falls access, is on a ‘no exit’ road. Visitors must pass the venue twice if they wish to see the falls. They usually arrive around lunch time. Visitor numbers to the “McLean Falls” each year exceed 30,000. Over the past six years, the vendors have transformed this property into a tourism hub that provides a lifestyle, a personal retreat, an excellent income and a legacy to pass on to future generations.
With solid marketing growth and earnings, this property is now mature. It is time for the next operators to capitalize on this vision and take the venture to the next significant income level.
Paul and Lynn Bridson, the owners wanted to preserve the special character and feel of the space, close to the cities of Dunedin, Stewart Island and Invercargill on the now popular Southern Scenic Route. It falls conveniently in the link between tourism hubs of Queenstown and Dunedin, via Invercargill, Stewart Island, Fjordland and Te Anau. The “Central Otago rail trail” bike path also provides a number of visitors. The nature-based tourism industry is estimated to be growing at approximately 10-30 percent per annum, with fully 15% of these visitors coming from Australia, the United States, Europe and increasingly, China and Asia. Many New Zealand nationals and overseas visitors are now discovering the Catlins. Many tour companies are now using the resort as a tourist base for their groups, because of the location and availability of on – site dining.
Marketing & Promotion:
The project is based on a synergy of complementary enterprises and attractions. The cafe provides the opportunity and reason for people to stay overnight. It also provides, lunch plus morning and afternoon tea trade of people not necessarily staying at the Park. The accommodation complex, locals and other accommodation providers supply the dinner guests for the cafe.
The Southern Scenic Route provides a steady stream of passing traffic. The Cathedral Caves, being low tidal dependant, plus the Lost Gypsy Curio display in Papatowai, delay them. The surrounding native forest provides a scenic environment and backdrop to the tourist complex.
The Catlins Kiwi Holiday Park, is part of a nationwide Holiday Park marketing group and has a VIP loyalty card, touring map and booking website. The resort has many diverse websites catering to special interests plus an online booking engine. They are also on international booking sites such as Booking.com, AA, Travelbug and Agoda, with over 250,000 hits per day in the operational season on the main website. The site is actively promoted on Google adwords with excellent results. A GPS based advertising system called: “Tourism Radio” provides verifiable visits to our site. Consistent radio advertising over the passed three years in the Otago/Dunedin and Southland markets is also providing excellent results, by luring out locals who have never been to the Catlins.
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