Are you a Business Owner?
Set up your Private Seller Account and create your listing todayGet Started Here
This outdoor decoration and lighting business prospers during the November to January holiday season, but could theoretically expand its marketing efforts and offerings to include services that both residential and corporate clients can enjoy throughout the year. The established 10 year old company’s client base is comprised of roughly 100 homes, 70% of which return each year. The firm’s lowest cost job is usually in the $1,500 range, while some owners invest up to $5,000 in their holiday decoration. For the 100 homes they take on as clients, they likely turn down 150 more due to geography or budget, but a new owner can manage the business as they choose.
This is the definition of a home-based business. Inventory is stored in an offsite storage facility, and the van remains parked much of the year. Roughly $90,000 in lights and a 2000 Chevy Van will be includes in the sale, as will the balance of the small enterprise’s furniture, fixtures, equipment and goodwill.
This business really focuses its efforts on the December holidays however a new owner could similarly capture the Easter and Passover holidays, the Fourth of July and Halloween. Similarly, new management may segue into similar complementary services that can provide a stable base revenue base throughout the remainder of the year. This may include general outdoor lighting and landscape decoration or indoor designs, etc. This could be coupled with flower, plant or other decorative services. They could even launch a monthly or quarterly subscription based service where customers receive a periodic ‘make-over’ or whose design is refreshed. The users for this may include a strong corporate client base, that could incorporate such decorations into their marketing schemes to attract new clients.
While competition exits, each company’s strength is based on its recurring client base. 70% of revenues are derives from stable returning clients each year. Some are lost due to attrition from moving, having family move or being away for the holidays, but new clients replace them or former clients return. Of course, the business also advertises to gain additional revenues and thrives on referrals.
2 Weeks at 20 hrs/wk
If you own a business and are considering selling, visit our Sell a Business section. Limited Free Trial available.Sell Your Business