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For sale is a pet supplements eCom business started in 2015. The owner saw that all of the top supplements being sold at vet offices or pet stores had very low-quality ingredients with lots of fillers and additives. They wanted to offer an option for health-conscious dog owners that would deliver better results with less risk of adverse reaction.
The main product was formulated by a doctor based on clinical research, and made with human-grade ingredients. Initially, the company sold exclusively on Amazon and gained traction very quickly because of their marketing efforts, the incredible testimonials, reviews, and feedback from happy customers. They soon became one of the best-selling dog supplements on Amazon.
The business owners diversified to have two different versions of the main product as well as an add on product. Recently they have also been growing sales on Shopify. Overall sales have been increasing and the email list of engaged buyers is growing.
Highlights & Key Assets:
o High quality products that have a proven track record of incredible results. They also guarantee the products and have a very low refund rate.
o Rapidly expanding niche - the pet products industry is one of the fastest growing industries today with premium food and supplements experiencing some of the fastest growth. (85 million households have a pet and over the last 30 years pet ownership has gone from 56% to 68% of all households.)
o Fully optimized Amazon listing with over 1800 reviews. Converting at 57-60% (which is almost unheard of on Amazon with such high traffic).
o Fully optimized Shopify store that converts at 3.62 % with a $52.32 cart value.
o Relationships and resources for expansion (customer service, ad creative, content creative, library of client images, manufacturers, blueprint etc.)
o Top notch customer service.
o Huge Database of FAQ.
o Strong customer loyalty.
o Recurring revenue ($32,000+/month).
o Stable and steady business with no large month to month fluctuations.
o Multiple income streams.
o Upsell take rate between 16-30%.
o 3 high quality products.
o Ecommerce + Amazon + Wholesale sales channels.
o Email list of over 12,000.
o Facebook messenger list: 3281 list with an 80+% open rate.
o Facebook audiences (custom and lookalike).
o Trademark for brand.
The owners started a new brand that serves the human performance market. They plan on growing that brand to be a big world player in that space. They want to divert all of their available time and resources to serving that market.
They believe the pet products business is primed for an explosion. It is at the point where growing and scaling it will require the current owner to invest more time and money than they want at this point. They have momentum in their other business, are more passionate about it, and are putting all of their resources into that. This is a great opportunity for a new owner to acquire an incredible pet products business that is poised for even larger growth.
Full support and training will be provided. This is negotiable depending on your needs.
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