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Online E-tailer of Highest Quality “Clipped in” & “Pre bonded” Hair Extensions
Extensive range of human and synthetic products
The business was established by the present owners in 2009 and has become an extremely well established mainly online retailer specialising in hair extensions, including human hair and synthetic material. The range on offer is one of the widest available online and while it can be said that products are shipped internationally to customers from all corners of the globe, 90% of current sales is in the UK and 90% of all trade is online.
Despite the bias toward online sales the company believes that a high street presence alongside its warehousing and office provides a visual focus for the customer.
The business has developed an enviable Ebay presence and strong social media following that results in a high degree of direct sales and such customers that begin their relationship with this retailer through its Ebay account and go on to become long term customers with the main retail site.
In 2014 the company held the EBay record for most visits!
The real power and energy of the online shop comes from the quality and reputation of the Ebay and social media activities, the nature and quality of the online following and the high levels of customer service and satisfaction they generate.
The company operates from offices and storage premises that also include a retail space; te vendor believes that a High Street presence is useful in promoting the company’s tangible credibility.
Not surprisingly, the shop enjoys a good level of patronage – including many international customers on the company database; the store enjoys a high percentage of repeat custom, empowered by the nature of the products represented.
The target market for the online shop is typically female and aged 16 – 40 years old.
This opportunity is an ideal business for anyone looking to engage with a successful E-tailer in this specialist product area or for someone already in the sector looking for a strongly performing, additional outlet to bolt onto their existing business activities.
Competition is considerable but this company has developed rapidly, both in its turnover and profitability and also in its development of its product portfolio; this is considered by the vendors to be a sector that shows no signs of slowing down. Because of increasing demands on the vendors’ family life, they believe it appropriate at this time to hand the business over to a new owner with the time and enthusiasm for continued growth and development of the whole offering.
The shop has all the equipment normally associated with a business operating in this sector and has full e-commerce capabilities.
This online retail shop is renowned for its customer service, paying attention to customers’ requirements and offering a delivery service anywhere in the world.
• Exceptional Ebay ratings and Social Media following
• Highest quality portfolio
• The breadth of choice in combination with the quality of service provided, makes this online retail shop stand out among the many competitors
• The shop is very well known within its target sector
• Favourable courier rates
• The stock holding is wide & various and retains its high value over time
The business could:
• Increase its brand and product portfolio
• Go beyond hair extensions to complementary products
• Develop a stronger Retail Brand presence for the shop
• Widen appeal to other special interest groups
The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Turnover circa £1,260,000 per annum
Adjusted Net Profit circa £237,000
Stock (Trade value) circa £140,000
The rent is circa £30,000 per annum.
The premises are leasehold and arranged very flexibly, with no long term commitment.. The square footage for the retail area is circa 500 sq. ft., the office area is circa 600 sq. ft. and the warehouse and despatch area is circa 800 sq. ft.
The business has grown organically and further marketing for both the shop and website could build on the existing excellent customer base.
Internet only, to include Search Engine Optimisation, EBay, Facebook and a company YouTube channel.
The vendors wish to commit more of their time to the demands of their young family.
Office: Monday – Friday; 09:00 – 17:00
Retail shop: Monday – Saturday; 10:00 – 17:00
The owners are happy to provide training for an agreed handover period.
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