An established sports technology brand with a range of commercially proven wearable audio devices for swimmers and rowers is for sale. Using bone conduction technology, its products deliver real-time coaching information — pace, stroke rate, distance, and navigation — directly to athletes during training, without interrupting their activity.
Originally developed in Hong Kong with government funding and recognised with a major innovation award, the brand was acquired by the current owner in 2021. The business comes with a strong foundation of tangible assets: registered trademarks in four jurisdictions, a US design patent valid until 2034, complete product source code, existing inventory, and an established manufacturing relationship in China.
Key Figures
- Units sold: 3,500+ (3,000+ swim meters, 500+ rowing meters)
- Development investment: HK$3-5 million ($385,000-$640,000 USD)
- Recognition: A major innovation award
- Trademarks: 4 registered (Hong Kong, EU, UK, China – China transfer in progress)
- Design patent: A US design patent (expires April 2034)
- Asking price: $350,000 USD/ $600,460 NZD
Products
- Swim Meter
GPS-enabled wearable that clips to swimming goggles and provides audio feedback via bone conduction. Features include real-time pace and stroke rate, distance tracking, open water navigation with waypoints, and integration with Strava and TrainingPeaks. Retail price: $150 ($225 with heart rate sensor). Over 3,000 units sold worldwide.
- Rowing Meter
Real-time telemetry system for rowers providing stroke rate, blade mechanics, body movement analysis, and crew synchronisation for up to eight athletes. Coaches receive live data via mobile app while rowers hear audio cues through bone conduction. Currently iOS only; Android version source code included (development was approximately 50% complete). Over 500 units sold.
Intellectual Property
Registered Trademarks
Registered trademarks are held in Hong Kong, the European Union, the United Kingdom, and China.
Design Patent
A US Design Patent for a "Swimming Performance Monitoring and Analyzing Apparatus" is registered, expiring in April 2034.
Source Code
Complete firmware and mobile application source code for the swim and rowing products. Includes in-development Android application for the rowing meter.
Manufacturing Assets
- 2,000 pre-programmed voice IC chips (English and Chinese)
- Language audio files available for programming: Japanese, Russian, Spanish
- Chip programmer device for programming additional voice ICs
- Laptop with voice programming software pre-installed
- Established relationship with a previous manufacturing partner in China.
Sale Includes
- The brand and all associated trademarks
- US design patent
- Complete source code (firmware, iOS apps, in-development Android app)
- Website and domain
- Customer database and email list
- Current stock (swim meter units and accessories)
- Voice IC chips, programmer, laptop, and language files
- Technical documentation and manufacturing specifications
- Introduction to previous manufacturing partner
Growth Opportunities
- Complete the rowing meter's Android application (source code included)
- Expand into adaptive sports and visually impaired athlete markets
- Pursue rowing federation partnerships for bulk sales
- Develop triathlon-specific product features
- License bone conduction audio technology to complementary products
- Resume active manufacturing using existing component stock
Contact
For further information, documents or to arrange a discussion, reach out.
